KRÜ X CHROMIC

KRÜ, the e-sports franchise that Kun built from scratch, has recently taken a major new initiative: by partnering with CHROMIC, a professional and disruptive creative studio with a specialization in world-building, KRÜ will make its first foray into storytelling. KRÜ and CHROMIC will seek to explore narrative universes in a completely novel way, with storylines that span multiple formats and platforms.

The idea is that the partners will find new ways to tell stories that transcend traditional formats, running the gamut across comics and graphic novels, webtoons, digital collectible art, character design and games. This entire universe will be hosted on its own digital platform and audience participation will be highly encouraged. The objective: make each story the gateway to a living and constantly evolving ecosystem.

In addition, both partners have highlighted the importance of providing educational content, creating pieces that invite audiences to reflect upon modern day topics, such as bullying or personal development.

The first projects of that this joint venture will undertake that will be announced very soon. These will likely be a collection of stories linked to the technology, art and community, all in the same narrative ecosystem.

“We understand the course of innovation and trends. Now, with CHROMIC, we are going to show that we also know how to tell stories and build worlds that exist beyond a screen," stated Sergio.